Instagram is one social media platform where you have to play the game. You need to know how to use Instagram or you will not be on there for long. That is just the reality of the situation. There are a lot of business owners who have tried to use Instagram and failed because they did not know how to engage their customers properly.
Speaking from one professional to another, I have a few tips on how to play the game so that your business stays a success.
The Blog
Some people assume that blogs are mainly for writers(like me) and other entrepreneurs who are looking to make some extra money. To some extent, that might be true. However, you also need to use one to keep your customers updated. As an allergist, you need to keep your customers informed of some of the latest medicines they can use to help with their medical conditions.
Customers trust brands that honestly share their stories and experiences. Thay way they feel comfortable knowing someone else is going through it too.
One such example is directing your customers to Premier Allergy. They have been helping patients with allergies, asthma, and other related health issues for a long time. One example of directing them to the site is to say: “Visit Premier Allergy“.
There are other examples, mind you, but, this is a good example of where to begin. The only way they will know is to read it on your company blog. Most loyal customers who use social media bookmark a blog of their choice.
Business Tools
Did you know that Instagram came out with business tools you can use on and off the site? Twitter started the process. Now Instagram is seeing the potential. That way you can see where your customers are most engaged on the site. Your business profile on Instagram is there for a reason.
You can see what your customers like and dislike. That way you can market your products online to the right people. Not everyone is there for asthma medication. How will you know that unless you see your customer’s likes and dislikes?
The Picture
Pictures sometimes get people into trouble. They assume that their business Instagram profile is like any other platform. Your business profile on Instagram needs to attract business. Do not change your picture every other day. Keep the same one uploaded for as long as you can unless it needs to be changed for professional reasons. That is one way to get more people to treat you credibly.
One Final Tip
Have you tried a sticker, such as “Ask Me Anything“? It might sound annoying, but people so respond. They respond if they want to know more about your business. Existing customers respond if they need an update on a medication.
Closing Points
You have to invite people in if you want more activity on Instagram. There is no reason to have a profile if you have no intention of using it. Instagram is there to help. Most businesses cannot survive without some kind of social media presence nowadays.