It is a known fact–most mobile developers will come to realize that their apps won’t sell. There are many reasons why mobile apps fail and usually, it is a combination of many factors. However, this doesn’t necessarily mean that mobile development is not a profitable business model. In fact, it has been one of the best avenues where you can start a business. According to successful SMS service company, Miss Bongo Prix, here are the following reasons why you should consider making mobile applications for profit:
- Mobile development is easily scalable – Some businesses take a lot of effort to grow. You need a physical location, manpower and raw materials to make another branch or expand the audience you can cater to. With mobile development, this is very easy to do because most of the processes to build your business are automated.
- Mobile development can be operated anywhere – how would you like to have a business that runs anytime, anywhere in the world? This will give you the freedom you have always desired. Perhaps if you are tired of the 9-5 job or having a highly toxic business model, mobile development is a good option for you.
- Mobile apps are the ‘in’ thing – do you notice that most large businesses operate with their respective apps? This is because most people spend their time using mobile phones and would like the functionality of accessing an app for their affairs. Mobile apps make the process simple and easy for your users.
Success does come with a price. Through many years of research and observation, Miss Bongo Prix acquired lessons from the failures of other mobile app companies. Here are some they would like to share with would-be mobile entrepreneurs.
What Miss Bongo Prix Learned From The Mistakes Of Other Apps
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Focusing on reliability
When Miss Bongo tried to look into mobile apps, they noticed that almost all of them operated only when an internet connection is present. Some of them would not update or even function without a solid internet connection. This has been a source of frustration for some people because they would be occasionally in areas where there is limited connectivity. With Miss Bongo, they made it possible to receive services through text messaging. Text messaging has a wide coverage compared to LTE, 3G, or other data connection, and can be easily used almost anywhere. Miss Bongo capitalized on that and did not limit themselves to the internet.
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Understanding the need of your target market
Another factor that made Miss Bongo successful is understanding the need of the target audience. Miss Bongo usually caters to millennials, teenagers, and other young adults who may have present needs in communication or retrieving information. It is very useful for this generation because they can get quick answers to simple questions they have. Compared to doing their research on the internet, they can get straightforward answers to any topic they wish to cover.
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The reasonable timing of updates on services
Isn’t it annoying when your app frequently updates and ultimately slows down your device? Miss Bongo understood this predicament as well. They got rid of the enormous updates and timed them strategically only when it is necessary. This saves time for the users, and it also saves them phone space. When apps tend to be too large or eating up the working memory of the phone, there is an increased chance that users would get rid of them as soon as possible.
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Use of digital marketing strategies
Digital marketing has an unparalleled power that goes far beyond its traditional counterpart. Miss Bongo is taking advantage of many digital marketing strategies to maximize the reach of their product. They have a social media presence, created content to make their services known, and placed sponsored posts on websites in order to get the audience they need. Mobile apps do not have to solely rely on the marketplace since competition is fierce. All developers should know how to market their services wisely.
As Miss Bongo is continually making strides in mobile communication, these are just some of the factors that made them successful.