Modern technology often serves as a great equalizer, bringing traditional businesses into the modern era.
Winery owners like Denis Mackenzie face unique challenges, and can utilize modern technology to help get ahead.
It is time to harvest and the busy season for tourists is here. During this time, most wineries get too busy with their daily engagement and fail to implement a plan on time to boost their sales. So, what can someone do to fill in the tasting room, and turn guests in the tasting event into loyal customers as the winery business increases in sales? We are going to look at some of the modern tools that great wineries like the one run by Denis Mackenzie use to stay profitable.
Be visible on the local search
The primary task you need to do is to ensure that a visitor can easily get your physical location of the winery by a simple search on Google, using their mobile device or PC. If you have a winery that ranks well for local web searches, then you will have more visitors walking through the door of your winery and making calls to your office.
Denis Mackenzie has been able to run a successful winery because of how he optimizes his business listing on Bing Local, Google+ Local, and Yahoo Local. This tip is very important in the growing marketplace we have today. When it comes to the consumers who search for a business on their mobile devices, most of them visit or call the business within a day.
Create a website and add Google Analytics to it
A well-designed website that is well structured is an excellent way of marketing your winery. A website is the point of contact between your potential clients and your winery. Once you set up a good website, add website analysis tools like Google Analytics to provide your business with a detailed analysis of the traffic your website gets. Some of the details you will get include the number of people who get to the website either on their own or through a referral, the pages your visitors landed on, the used keywords, and much more.
You do not have to create a website that has all the information you want upfront; you can create a website with the key details first and upgrade later. The most important thing is to collect as much information from the public as possible, so you can perform a well-informed upgrade down the road.
Place a greeter at the entrance of a wine tasting room
During the fall on the weekends, wine tasting rooms are popular destinations. If you do not have a greeter at the entrance to usher in visitors, the guests will feel ignored by the staff who are busy talking to other guests. To nail it, hire someone who is very warm with people, and explain the options that they can choose from. Some of the options available during the event include wine tasting, winery tours, entertainment, and food choices.
Schedule a session for customer service training for the staff of the tasting room
As you plan for the busiest retail season of the year, you need to make sure that you implement the latest trends in customer service. The objective of your business is to attract and retain customers and meet their needs as you make a profit. You can only have a successful event if you have a strong culture of customer service. Make sure that you train your staff on the latest cultural trends in the winery business, to build loyal relationships with your clients as you provide a great environment for your staff.
Denis Mackenzie has taken the liberty to ensure that he prioritizes teaching his staff the latest trends of customer service. As a result, most of his staff members or associates have viewed him as a mentor who has helped them to become more successful.