Women in business often feel intimidated at the thought of starting their own venture. Often women posses a unique set of skills that can actually give them a tremendous advantage in the business world.
Rarely do we see female CEOs, business leaders and innovators receive the same attention as their male counterparts. In fact, the majority of the world’s top billionaires are men, and this goes the same for people who hold various influential positions. Although women have fought long and hard for their stance on gender equality, there seems to be a role bias that has influenced not only the people around us but also ourselves. According to Chrissy Weems, the owner, and founder of Origami Owl, there may be several reasons why women don’t feel encouraged to get ahead in business:
- Lack of experience – some women may feel like they don’t have the right knowledge and skills to start a business. This is especially true if they are part of the population who has worked most of their lives. They are used to being followers, and not leaders.
- Lack of confidence – some women may feel like the market is harsh to startups nowadays. For example, a recent study showed that the majority of startups fail within the first three years. Some women do not feel confident and may fear the chance of failing in business.
- Lack of resources – some women think that they don’t have enough capital to start on their own, or they feel like there is not enough support from their household or community to grow their business.
Chrissy Weems states that these mindsets are “all in the mind”. She attests to this because of her success in starting her own business called Origami Owl. Along with her 14-year-old daughter she was able to use her passion in jewelry-making to start a business. At present, she now owns her direct-selling company that also helps women in business to venture on their own. In this post, we will be looking into her four tips that could help out women stand out in the business world.
4 Ways For Women to Succeed in Business
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Combining your passion and market demand
One of the best ways to succeed in your business is finding common ground between your passion and the market demand. For example, if you are interested in baking, you can narrow down by looking into what people are looking for in your target location. Do your research and know what the demand in your niche is. Perhaps through your research, you’ve found out that a lot of children need personalized cakes for their birthday. You can set up a personalized cake business for children’s parties so your passion meets the market demand. If you can’t find a market demand for your passion, you need to find another interest that fits well with what people are looking for.
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Using attention to detail and management skills as an asset
Women in business are known to be attentive to details. This means that as women, you often have more intuition, insight, and ability to predict outcomes based on present circumstances. This is a common trait that many women have. Use this to your advantage to make business decisions. Attention to detail is important for most types of businesses. This gives your products and services the quality that they need. Focusing on that strength will help you deliver in a consistent manner that will keep your customers happy.
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Bringing a personal touch to your business
Another way for women to get ahead in business is by adding a personal touch to their ventures. Chrissy Weems can relate to this strategy, as she used the power of personalization to reach out to her target customers. The flagship pendants of Origami Owl contain charms and trinkets that can be customized to tell a story about its owner. This power of personalization can be used in any type of business venture you want to take. If you reach out to your customers in a way that is unique and speaks with their thoughts and feeling, that is when you begin to create a desire for your products and services.
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Networking with like-minded individuals who can help you succeed
Women are also sociable creatures. They like to talk, connect, ask about each other’s day, and so on. You can use this wonderful trait to network with other individuals and have mutually beneficial partnerships in your business. This can simply be done online when you ask for influencers who can promote your products, or through networking events, where you can partner with companies who embody the same ideals as your business does. Striking an attention-grabbing conversation, showcasing your business, and keeping those connections genuine will help you succeed in the world of entrepreneurs.
These are just some of the ways women can get ahead in business. The bottom line is understanding your strength as a woman and using these skills as an added bonus to your entrepreneurial traits to help you succeed.