Public Relations (PR) companies are everywhere. In today’s modern and fast-paced world, even digital marketing businesses are dabbling with online PR, which makes different areas of representing personalities and companies more versatile.
With so many selections of services to choose from, how do you know which PR company is the best one? In this post, we will be exploring the qualities of high-quality PR companies which truly fit your needs.
How To Find A Good PR Company: 4 Ways
Examine press samples
Public Relations businesses are affiliated with certain press companies such as magazines, newspapers, and other news outlets. To know which PR company is good for you, it is ideal to take a look at samples of the press features they created for previous clients.
Some things you can examine are:
- Prestige of press companies where written content are published: If you would like to boost your business’ reputation quickly, you can take a look at the press examples that the PR company is connected with. Press examples that are familiar to you means a wider audience reach.
- Quality of online content published: Some PR companies also offer blog posts, interviews, and press releases in websites. You can scan some examples of these articles and see if the quality and voice of written content is fit for your needs. The same goes for podcasts, videos, and other types of digital media.
Having a thorough review of such samples can help you make an informed choice on what kind of PR company you would like.
Understand the company’s public relations niche
Another important factor to consider is the PR company’s niche. For example, some focus on individual personalities, such as government officials, celebrities, or other public figures. Others focus on small and local businesses.
For other PR companies, they focus on certain industries. You would find a skincare PR company, healthcare PR company, and other specific niches. By finding the PR team that has experience in your business’ industry, you can get better results and insights from what they have to offer.
Listen to referrals and feedback
As PR companies work for your business’ reputation, it is also important to assess their own reputation as well. Find those which have been referred by many others, or ask previous clients for feedback.
Of course, there are also great startups that do not necessarily have all the reviews and referrals on their belt. If you would like to try a new PR company, you can also request for a free trial or consultation for their services. Sometimes, this feature is what you need to set an excellent PR company apart from others.
For example, choosing a skincare PR company for your brand could mean asking other beauty services on their own PR team. More often than not, they will recommend some known companies to improve your business’ press that you can inquire from.
Compare value of offers
How does one assess the value of a PR company’s offer? You can take a look at this several factors:
- Output: What kind of output do you need? Do you want print content, online content, audiovisual output and others?
- Timeline: How long would you want the campaigns to be? Would you like an ongoing campaign or one that has a specific deadline?
- Budget: What is the pricing of the service, is it ideal for your current PR budget?
- Purpose: What is your goal for finding a PR company? Is it for brand awareness, repairing one’s reputation, or getting more clients?
By weighing in on all of these factors, you can find the PR company which gives you the best value. If rates are negotiable, you can also price match from other companies especially if it’s a long-term partnership. This will allow you to leverage the pricing while still getting the same output you need.
Choosing A PR Company: A Thorough Review
There are several considerations in choosing the best PR company, but it doesn’t have to be complicated. Hopefully, with all of these factors mentioned, you can easily choose a great PR team to partner with.