Plastic surgery has increased in popularity over the past decade. There are more practices that are offering a wide variety of procedures. Cosmetic surgery is a service that requires marketing and sales on your part. Some patients weigh this heavy decision for months, even years, before making a commitment.
It’s up to your practice to create brand awareness, educate, and connect with potential patients. Here are seven essential marketing practices that cosmetic surgery offices should implement in 2019. It’s easier than ever to automate most of these efforts, so you’re constantly in front of prospective patients.
Marketing Idea #1: Design an Effective Website
The core of your online marketing efforts is your website. It’s an important piece of marketing material, yet so many practices fail to realize its impact. An effective website is simple and refined. It conveys your value proposition so that customers know what your practice is the best. Effective websites don’t confuse visitors.
The content should be concise and informative while the design should be logical and simple. You should use high-quality photos that are consistent with your brand and convey your services. Your cosmetic surgery website should be about your patients, not just your practice. It should focus on their needs.
In addition, make sure that your website is mobile friendly. At least half of your traffic will come from a smartphone or mobile device. An attractive website is not costly or time-consuming to build. You don’t want to lose out on potential patients because of average design.
Marketing Idea #2: Dominate Search Marketing
Your main goal should be to reach the top of search engine results when people search for the best plastic surgeon Tampa. The top searches indicate a strong desire to get a procedure, which means your traffic is valuable. There are three methods for showing up at the top of search engine results:
Pay Per Click Advertising
Google My Business
Search Engine Optimization (SEO)
Pay per click advertising involves some investment while Google My Business and search engine optimization are free methods to use. Over time, you should use a combination of all three to land at the top of search engine results.
Marketing Idea #3: Create an Introductory Video
An introductory video gives your practice a confident and professional first impression. In your video, you should clearly articulate the available procedures and services and include a call to action for a free consultation. Your introductory video should also include a value proposition when talking about having a natural procedure that’s not noticed as a procedure, and how you provide cosmetic surgery in addition to medical surgery.
Avoid including too many details about the surgeon’s credentials or education. You also don’t want to make the video too long or you’ll turn off your patients. You can mention reviews, but you should focus on strong testimonial content instead. But you should get that patient’s agreement to appear in the video. It’s important to create a video that’s concise and clearly communicates your value proposition.
Marketing Idea #4: Manage Your Reputation, Reviews, and Testimonials
The best form of marketing content is not what you say about your practice, but what your patients say about it. You should gather reviews and testimonials whenever possible. You can create a testimonial video or feature written testimonials on your website. This can alleviate a patient’s fears when they see other patients who had successful procedures. This also builds up a sense of trust since they can see and hear the patients.
Marketing Idea #5: Make Use of Visuals
Sometimes it can be hard to get to the point in words. Using an infographic on your social media and website can clearly explain common plastic surgery procedures, conditions, and results.
Marketing Idea #6: Get Involved With Your Community
It can be so easy to get caught up with social media that you tend to forget your community. Online marketing isn’t the only form of marketing you need. You should get involved with your community by being active with local schools, playing on a baseball team, or volunteering. You can still talk about plastic surgery topics such as medically necessary cosmetic procedures and the superficiality in pop culture.
This is a high-quality form of networking. You’re getting to know your community. You’re making the effort to meet people face-to-face who might be interested in your services. Don’t underestimate the value of community networking. Unplug and meet people who are not on the computer.